Free People Also Ask
Finder Tool

"People Also Ask" (PAA) is a Google SERP feature that displays a box of related questions when you search for something. Each question expands to show a short answer pulled from a web page, plus a link to the source.

PAA boxes appear in over 65% of Google searches, according to research by Ahrefs. They're one of the most common SERP features, and each time a user clicks on a question, Google generates more related questions — creating an almost infinite list of topics your audience cares about.

PAA questions are a direct window into what your audience wants to know. Unlike keyword research tools that estimate search volume, PAA questions come straight from Google's understanding of user intent.

When you answer a PAA question clearly in your content, you have a real chance of appearing in the PAA box itself. That's essentially a position-zero ranking — your content shows up above most organic results, even if your page isn't in the top 10.

Use them as subheadings. Take the most relevant PAA questions and turn them into H2 or H3 headings in your article. Answer each question directly in the paragraph below — Google loves this format for featured snippets.

Build FAQ sections. Add a FAQ section at the bottom of your page using PAA questions. This gives you a structured way to answer multiple questions while adding FAQ schema markup for rich results in search.

Plan entire articles. If multiple PAA questions share a common theme, that's a signal there's enough search demand for a dedicated blog post. Use the questions as your article outline.

Keep answers concise. Google's PAA answers are typically 40-60 words. Structure your answers with a clear, direct first sentence followed by supporting detail. This "inverted pyramid" format increases your chances of being pulled into the PAA box.

If you search for "content marketing" on Google, the People Also Ask box might show questions like "What is content marketing and examples?", "What are the 5 C's of content marketing?", and "Is content marketing still effective?". Each question expands to show a short answer pulled from a ranking page.

The questions vary by keyword, location, and device. For a local search like "dentist near me", PAA questions tend to be more practical: "How much does a dental checkup cost?" or "What should I look for in a dentist?". This is why extracting PAA questions for your specific keywords is so valuable — the questions are tailored to what your audience actually asks.

Not exactly. Google's PAA questions are generated algorithmically based on real search patterns and user behavior. Google identifies clusters of related queries that people frequently search for together and surfaces them as PAA questions. The answers are then pulled from existing web pages — not generated by AI.

However, Google has started testing AI-generated summaries in some PAA boxes as part of its Search Generative Experience (SGE). Even in these cases, the questions themselves still reflect real user search intent, making them valuable for content planning regardless of how the answer is displayed.

AnswerThePublic is a popular question research tool, but its free version is heavily limited — you get just a few searches per day with no SERP data. Tools like AlsoAsked offer PAA data but require a paid plan for regular use.

Our People Also Ask finder gives you real-time Google SERP data for free, with up to 10 searches per day. Unlike AnswerThePublic, which generates questions algorithmically, this tool extracts the actual questions Google shows to users right now — along with the competitor currently owning each answer and the answer length, so you can spot easy content opportunities.

Our PAA finder queries Google's search results in real-time for your keyword and extracts the "People Also Ask" questions that appear on the results page. These are the exact questions Google currently shows to real users.

The tool is completely free — no account required, no credit card, no hidden limitations beyond the daily usage cap. You can search up to 10 keywords per day and copy all questions with a single click.