Frase starting price
Research and brief generation
Outlines, not full automation
What is Frase?
Frase is an AI content platform that helps users research, write, and optimize content for search engines. It is known for its ability to quickly generate comprehensive content briefs and outlines based on top-ranking SERP results.
Key Features
- AI-powered content brief and outline generation
- Content Editor with real-time SEO scoring
- SERP analysis and competitor content research
- AI writer for drafting content sections
- Content optimization for existing articles
- Question research from 'People Also Ask' and forums
Limitations
- AI writing is often limited and requires a paid add-on.
- No built-in automatic publishing or content scheduling.
- Focuses on content drafting and optimization, not full-funnel automation.
- The content quality often requires more human editing than fully automated platforms.
- Lacks the deep, low-competition keyword discovery of Ubenie.
- The interface can be clunky and less intuitive than newer AI tools.
Who Should Use What?
Not every tool is right for everyone. Here's our honest take on when to choose Frase and when Ubenie is the better fit.
Choose Frase if:
- You need AI-generated content briefs based on SERP data before writing
- You want to analyze and optimize existing articles against top-ranking competitors
- You prefer a lower-cost research and optimization tool with a clean interface
Choose Ubenie if:
- You want full articles generated, not just briefs and outlines
- You need automatic keyword discovery instead of manual topic selection
- You want publishing and scheduling built in, not just a content editor
- You need a hands-off system, not a research tool that still requires a writer
The Bottom Line: Frase is excellent for content research and brief generation — it saves writers hours of manual SERP analysis. If you don't have a writer and need the entire process automated, Ubenie handles everything Frase does plus the actual content creation and publishing.
Frase Review: An Honest Look
Frase's standout feature is its content brief generator, which is genuinely one of the best in the industry. Enter a target keyword and Frase analyzes the top 20 SERP results, extracting common headings, topics, questions, and statistics into a structured brief in under 60 seconds. The 'People Also Ask' and Reddit/Quora question scraping is particularly useful for understanding real user intent — it surfaces questions your competitors aren't answering, giving you an angle for differentiation.
The Content Editor provides a real-time topic score similar to Surfer SEO, showing which terms and topics you've covered versus what the top-ranking pages include. It's simpler and more affordable than Surfer, making it a popular choice for freelance writers and small content teams who want SERP-based optimization without the premium price tag. The AI writer can generate paragraph-level drafts within the editor, which speeds up the writing process significantly.
Frase's Approach
- Requires manual input for keyword selection and content brief generation.
- AI writer is an add-on and only drafts sections, not full, publish-ready articles.
- Lacks the end-to-end automation for publishing and scheduling content.
- Focuses on content research and optimization, not on identifying low-competition keywords.
Ubenie's Approach
- AI automatically identifies high-potential, low-competition keywords tailored to your business.
- Generates, optimizes, and schedules full, publish-ready articles on autopilot.
- Streamlines the entire content workflow into a simple, set-and-forget system.
- Designed to replace the need for a content strategist by automating the entire process.
Where Frase falls short is in scope and automation. It's designed as a research and writing tool — you pick the keyword, Frase helps you research and write, and then you're on your own for publishing and scheduling. There's no keyword discovery engine to tell you what to write about in the first place, and no way to automatically publish finished articles to your blog. For writers who already know their target keywords, Frase saves hours of SERP research. For business owners who need the entire content pipeline handled, it covers only the middle steps.
What Real Users Say About Frase
Every quote below is sourced from real user reviews on platforms like G2, Capterra, Trustpilot, Reddit (r/SEO, r/bigseo), and AppSumo. We didn't write these — actual Frase users did.
SERPs scanning crashes every time I scan a document, rendering the tool useless. Research, outline, optimize, and links modules all affected.
Generated content often fails AI detection tests (74-81% AI). Everything screams 'AI wrote this' — and the content reads like it too.
They added features to NEW users for FREE while telling us lifetime deal holders: 'We recommend you purchase the long-form plan at $19/month.' They totally screwed us over.
I sent several support tickets about crashes but received only a short response saying they were looking into it. Nothing since. Customer service used to be quite good, but I guess things change.
The quality of AI content totally depends on the prompts. Sometimes I feel these contents are just like ChatGPT only, but we pay extra.
The pattern: Frase's SERP research and content briefs are genuinely useful, but the product is plagued by stability issues, declining support quality, and AI output that frequently fails detection tests. AppSumo lifetime deal holders feel abandoned.
A Day in the Life: Frase vs Ubenie
The real difference isn't features — it's how much of your time each tool demands. Here's what a typical content workflow looks like.
With Frase
- 1Enter a target keyword to analyze top 20 SERP results
- 2Review auto-generated content brief with headings, topics, and questions
- 3Build an outline from competitor heading structures
- 4Use the AI Writer to generate paragraph-level drafts section by section
- 5Optimize with the real-time SEO and GEO scoring system
- 6Export or copy content to your CMS manually
- 7Repeat — each article requires manual keyword selection and brief review
Estimated time: 30-60 minutes per article (brief + AI writing + editing)
With Ubenie
- 1Describe your business and niche during onboarding
- 2Ubenie analyzes your niche and suggests low-competition keywords
- 3Approve the keywords you want to target
- 4Ubenie generates full articles with SEO optimization, images, and internal links
- 5Review, edit if needed, and publish — or let Ubenie auto-publish on schedule
Estimated time: 10 minutes setup, then fully automated
Frase Pricing vs Ubenie
Transparent pricing comparison to help you make the right choice.
Ubenie
630 credits — one-time, no subscription
- 30 articles per month (600 credits)
- Keyword refresh (30 credits)
- Unlimited Projects
- SEO Optimization & Scoring
- AI Images & YouTube Embeds
- Credits Never Expire
Frase
Frase offers a 7-day trial for $1, but does not have a permanent free tier.
- Starter: $49/month (1 domain, 10 articles/month)
- Professional: $129/month (5 domains, 40 articles/month, 3 seats)
- Scale: $299/month (10 domains, 100 articles/month, 5 seats)
Stop writing content manually
Ubenie turns your keywords into fully optimized, ready-to-publish articles.
How Much Can You Save?
Frase charges a monthly subscription. Ubenie is a one-time purchase. See the difference.
Cost Calculator
Adjust the sliders to match your content needs
120 articles over 12 months
Frase
Ubenie
Save $312 over 12 months vs Frase
That's $2.30 per article with Ubenie vs $4.90 with Frase. Credits never expire.
Feature-by-Feature Comparison
See how Ubenie stacks up against Frase.
| Feature | Ubenie | Frase |
|---|---|---|
| Automated Keyword Research | ||
| AI Content Generation | ||
| SEO Optimization | ||
| Automatic Publishing | ||
| Content Scheduling | ||
| Internal Linking | ||
| Image Generation | ||
| YouTube Integration | ||
| Webhook Integration | ||
| Free Tier Available | ||
| Content Ownership | ||
| No Monthly Subscription |
Switching from Frase?
You don't need to migrate anything. Ubenie doesn't replace your existing content — it generates new articles for keywords you're not targeting yet.
Start free with Ubenie
Sign up and generate your first complete SEO-optimized articles with free credits. Compare the output quality to what you've been producing with Frase's briefs.
Keep Frase for deep SERP research
If you value Frase's detailed content briefs and People Also Ask scraping, keep it for high-priority cornerstone content while Ubenie handles regular blog production.
Automate your content pipeline
Let Ubenie discover keywords, generate articles, and publish them automatically — replacing the manual brief-to-article workflow that Frase requires.
Cancel Frase when ready
Most users find that Ubenie's automated pipeline covers their content needs without separate brief generation. Cancel Frase and simplify your toolset.
Frequently Asked Questions
Common questions about Ubenie vs Frase.
How Frase Compares to Other Tools
See how Frase stacks up against other popular alternatives.
