SEO for Real Estate Agents: 160 Content
Opportunities Ranked by Difficulty
There are over 229K searches every month from people looking for real estate information online. Most real estate businesses aren't capturing any of this traffic. Our research shows they easily could: 56% of real estate content keywords are easy to rank for. This report breaks down the opportunity and shows you exactly where to start, whether you're new to seo for real estate agents or refining an existing marketing strategy for real estate agents.
What Your Customers Are Searching For
Not all searches are equal. This chart shows why people search, which is the foundation of any marketing strategy for real estate agents. Match the right content to each type of visitor.
Looking for answers — write how-to guides and FAQ articles
Avg. 2.1K searches/mo per keyword
Comparing options — write comparisons and "best of" pages
Avg. 1.4K searches/mo per keyword
Looking for a specific website — skip these
Avg. 20K searches/mo per keyword
Based on 160 keywords · Data from DataForSEO · Google US
How Hard Is It to Rank?
Good news for your seo for real estate agents efforts: most real estate keywords are realistic targets for a business website with helpful content. You don't need a big budget to start showing up in Google.
54K searches/mo · Best: “attorney for landlord tenant laws”
55K searches/mo · Best: “landlord and tenant laws in california”
63K searches/mo · Best: “programs for down payment assistance”
69K searches/mo · Best: “best real estate agent near me”
225K searches/mo · Best: “near me real estate agent”
Based on 160 keywords · KD scale 0-100 · Data from DataForSEO
Your customer search intent data shows a strong commercial focus with 58% of searches aiming to buy or explore buying options. This means most people finding your site are further along in their decision-making process. They are ready to evaluate choices and make a purchase. To capture this audience, you should prioritize creating content that directly supports these buying decisions. Think detailed property listings, comparison guides for different neighborhoods or property types, and clear calls to action for consultations or viewings. While informational content is still important for building awareness, focus your efforts on converting these commercially-minded searchers into leads and clients.
Top Content Opportunities
dataThese are the topics your customers are already searching for, ranked by how achievable they are. If you're building a marketing strategy for real estate agents, start here. High opportunity score means more search traffic for less effort.
Search Console+127%Showing 1–15 of 138 keywords
Based on Google Ads keyword data via DataForSEOWhat This Means for Your Real Estate Business
You're missing out on thousands of potential clients actively looking for help with things like buying a home or understanding property taxes. Right now, people are searching for information on how to buy their first home, what goes into down payment assistance, and how credit scores affect loans. While big players like Realtor.com and Rocket Mortgage are getting a lot of this traffic, most local real estate businesses aren't showing up in these searches. This is a huge, untapped market for your business.
You should start by creating blog posts that answer these common questions. Focus on topics like "How to Get Down Payment Assistance" or "What Credit Score Do I Need for a Home Loan?" You can also build out an FAQ page addressing common concerns within the "Home Buying Process" cluster. This direct, helpful content will attract people who are in the active buying stages.
The good news is that ranking for these terms is achievable. Over half of the keywords we looked at are considered easy to rank for, meaning you don't need a massive budget to get noticed. Start today by picking one of those popular home buying questions and writing a simple, helpful blog post.
Insights summarized by Gemini AI from real keyword data
Key Findings
By creating more informational content, you can capture a larger audience before they are ready to buy, building trust and positioning yourself as an expert. This will lead to more qualified leads down the road.
Ranking for easier keywords means you can get your content in front of potential clients faster. This builds momentum and visibility for your business, helping you stand out from competitors.
Developing strong topic clusters helps search engines understand your expertise in specific areas. This improved understanding can lead to higher rankings for all related content, driving more targeted traffic to your site.
Pick Your Content Pillars
If you're looking for marketing for real estate agents, start here. Your real estate content falls into 5 main topics, covering 28 keywords. Pick 2-3 pillars to start with and build articles around them. Green headers mean easier to rank for.
Real Estate Law & Landlord
KD 10Legal aspects of real estate, focusing on landlord-tenant laws and related legal counsel.
- What are my renters' rights in California?
- How much does a landlord/tenant lawyer cost?
- How much is a tenant rights lawyer?
- What not to say to your landlord?
Home Buying Process
KD 29Information and guidance for individuals looking to purchase a home, covering financing, assistance programs, and necessary steps.
- What is the free down payment grant in Alabama?
- What is the 3 3 3 rule in real estate?
- What is the process of pre-approval for a mortgage?
- What is typically included in closing costs?
Property Taxes & Market Trends
KD 27Information on property tax exemptions and current real estate market conditions, including home prices and forecasts.
- Do Veterans pay property taxes in MA?
- At what age do seniors stop paying property taxes in Texas?
- Do seniors pay property tax in Arkansas?
- How much does the average house cost in Salt Lake City?
Selling Your Home
KD 32Resources and strategies for homeowners looking to sell their property, including how to expedite the process and prepare the home for sale.
- What happens if you sell a house before paying off the mortgage?
- What is the best way to sell your house fast?
- Can I sell a house while paying a mortgage?
- What not to say when selling a house?
Real Estate Investment
KD 46Content related to investing in real estate, including property management, market analysis, and different types of properties.
- What percentage do most realtors charge?
- Is it better to go through a realtor or bank?
You're in a good position to gain search visibility because 57% of the keywords you're targeting have a low Keyword Difficulty score, meaning they are easier to rank for. This is great news for your growth. It suggests that with focused effort, you can start seeing results within a few months, likely 3 to 6 months, for these easier keywords. You are competing against some very large and established players like Realtor.com, RocketMortgage.com, and Zillow.com, who have significant authority and resources. However, their dominance in some areas doesn't mean you can't win. By consistently creating high-quality content that addresses the specific needs behind those easier keywords, you can carve out your own space and attract valuable traffic.
Your Next Steps
You have the data. Here is how to turn it into real estate content that actually ranks on Google.
Pick one easy keyword
Go to the content opportunities table above and sort by opportunity score. Pick one keyword with low difficulty and decent volume.
Write a helpful article around it
Answer the topic thoroughly. Include the “People Also Ask” questions from the cluster as subheadings. Aim for 1,500+ words.
Publish and repeat
Publish the article on your website. Come back here, pick another keyword from the same topic cluster, and repeat. Consistency beats perfection.
Check your results
After 4-8 weeks, check Google Search Console for impressions. Update articles that are close to page one. Drop what gets zero traction.
Short on time? Let Ubenie write the article for you
Pick any keyword from this report. Ubenie turns it into a published, SEO-optimized article in minutes.
Find What Questions to Answer
Every keyword you target has hidden value: the "People Also Ask" questions that Google shows alongside search results. These are the exact questions your real estate customers type in before making a decision.
Better rankings
Google rewards articles that answer PAA questions directly. Each answered question is a chance to appear in position zero.
Ready-made article sections
Each PAA question becomes a subheading in your article or a standalone FAQ entry. No brainstorming needed.
Build trust with readers
Answering the questions your customers already have makes them feel understood before they even contact you.
Try it with keywords from this report
Our free People Also Ask Finder extracts the real questions Google shows for any keyword, with competitor data and answer length for each one.
Who Is This Report For?
This report is for real estate professionals who want more customers from Google but don't have an SEO team or agency. If you've ever searched for marketing for real estate agents, social media marketing for realtors real estate agents, best seo keywords for real estate agents, or how to market for real estate agents, this data is for you.
We analyzed real Google search data to find the topics your potential customers are already looking for. Instead of guessing what to write, you can use these opportunities to create content that ranks and brings in organic traffic.
No SEO experience needed. Pick a topic from the table above, write something genuinely helpful about it, and publish it on your website. That is how you start ranking.
Want to skip the writing part?
Ubenie turns any keyword from this report into a published, optimized article. No writing required.
Frequently Asked Questions
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Methodology
Keywords were discovered using industry-specific seeds for the real estate market, expanded through DataForSEO's keyword suggestions API, and deduplicated using advanced clustering (word overlap, singular/plural variants, and subset detection). Off-topic keywords were filtered using AI classification.
Each keyword was enriched with monthly search volume, keyword difficulty (0-100), CPC data, and search intent classification. Opportunity scores = search volume / (keyword difficulty + 1). Traffic estimates assume ~30% CTR at position 1.
This report was created for professionals researching marketing for real estate agents, marketing to real estate agents, real estate agents marketing, real estate agents marketing plan, social media marketing for real estate agents, and related topics.
Search volumes reflect the trailing 12-month average. Last refreshed February 2026. Report generated by Ubenie.
