B2B content marketing
without the agency.
Research keywords your buyers search, generate articles in your brand voice, publish to your site, track what ranks. One tool. 30 minutes a week. No agency retainer.
50+ businesses
Trust Ubenie
Why You Need UbenieWhat changes when
you have a content
engine.
Most B2B teams piece together 5 tools and 3 freelancers to publish inconsistently. A content engine replaces that with one workflow: research, create, publish, distribute, measure. Here is what that actually looks like.
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The agency model
$3k-$10k/mo · 2-4 week turnaroundHire an agency to handle your content strategy, writing, and publishing. They manage the process, you provide direction and approve output. Works well if you have the budget and need original thought leadership.
Where agencies excel
Ubenie
$69 one-time · Same-day publishingRun your B2B content operation yourself in 30 minutes a week. Keyword research, article generation in your brand voice, one-click publishing, and performance tracking. No account manager needed.
Where Ubenie excels
Agency vs. Ubenie.
An honest comparison of the traditional agency model and running your content operation with Ubenie. Agencies win in some areas. We are upfront about that.
| Area | Agency | Ubenie | Edge |
|---|---|---|---|
| Monthly cost | $3,000-$10,000/mo agency retainer | $69 one-time for 30 articles | Ubenie |
| Time to publish | 2-4 weeks per article with review cycles | Same day. Generate, review, publish | Ubenie |
| Keyword research | Separate tool ($100-$400/mo) or agency handles it | Built in. Scans your site, finds opportunities automatically | Ubenie |
| Brand voice | Style guides that writers interpret differently | Learns your voice from existing content. Consistent every time | Ubenie |
| Content strategy | Agency builds a strategy doc. You follow it (or not) | Auto-generated content calendar based on keyword data | Both |
| Publishing | Manual. Copy-paste into CMS, format, add images | One-click to WordPress, Shopify, or Contentful | Ubenie |
| Performance tracking | Monthly report from agency. Often weeks delayed | Real-time GSC data per article with AI recommendations | Ubenie |
| Original thought leadership | Agency can interview SMEs and write custom pieces | SEO content only. Thought leadership still needs a human | Agency |
| Scale | Limited by writer availability and budget | 30 articles/month from day one | Ubenie |
Which approach fits
your B2B team?
You need original research reports, executive thought leadership, or a full demand gen program that includes paid media and ABM. Your budget supports $5k+/mo and you want someone else to own the strategy.
Choose UbenieYou need consistent SEO content published to your blog every week. You know the topics, you just need the pipeline to research, write, publish, and track. You want to run it yourself in 30 minutes, not manage an agency.
Try Ubenie free →Use your agency for flagship thought leadership and custom research. Use Ubenie for the other 80%: the SEO blog content, the keyword-targeted articles, the consistent publishing cadence that builds organic traffic over time.
Your entire content
marketing operation.
One tool.
Ubenie connects the full loop: discover what to write based on real keyword data, generate SEO-optimized articles in your brand voice, repurpose them into social posts for every channel, publish to your website, and track performance with a feedback loop that tells you exactly what to improve.
Built by a founder running his own content operation since 2025. Every feature exists because we needed it first.
Read the full story →Experience the
approach first.
These free tools are built on the same engine that powers Ubenie. No account needed. Try them and see if the approach fits your B2B workflow.
AI Blog Post Generator
Full SEO articles backed by SERP research and verified citations.
Try free →Keyword Finder
Enter your URL and get 30 keyword opportunities with difficulty scores.
Try free →Content Brief Generator
Data-driven outlines from live SERP analysis with competitor data.
Try free →All Free Tools
See the full collection of 7 free SEO and content tools. No account required.
View all tools →Pay only for what you use.
Article generation runs on credits. Everything else, keyword research, publishing, brand voice, performance tracking, content repurposing, is free while we actively build the full loop. Once complete, the full platform will be $99/mo.
Standard
Credits for article generation
Free for all users
Optimized for all major search platforms
The Full Content Loop
Everything connects. Research feeds creation, creation feeds publishing, publishing feeds performance data.
Research
Keyword opportunities scored by volume, difficulty, and relevance to your B2B niche.
Create
Full articles in your brand voice with SERP research, citations, and images.
Publish and Distribute
One click to your website. Social posts generated for LinkedIn, X, and email.
Measure and Improve
GSC tracking per article. AI recommendations on what to improve and why.
Luka Tegeltija
Founder of Ubenie
"I am building the marketing tools I need to run my own content operation. The features that are not yet part of the paid plan are free because I want real users testing them and telling me what works. The goal is not to charge you. The goal is to make this good."
FAQ
Common questions about
B2B content marketing.
01Is this a replacement for a B2B content marketing agency?
[+]
For most B2B companies spending $3k-$10k/month on content agencies, yes. Ubenie handles the same workflow: keyword research, content strategy, article creation, publishing, and performance tracking. The difference is you run it yourself in 30 minutes a week instead of waiting on an account manager. If you need a full demand generation program with paid media, ABM, and event strategy, an agency still makes sense. If you need consistent content published to your blog and distributed across channels, this replaces the agency.
02Will this content rank for B2B keywords? Our niche is competitive.
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Ubenie starts by finding keywords you can realistically rank for based on your domain authority and niche. Every article is built on live SERP research: it analyzes the top-ranking pages for your target keyword, identifies what they cover, and generates content that meets or exceeds that standard. Results depend on your domain and keyword difficulty, but the pipeline is designed to target winnable keywords first.
03How does brand voice work? Our content needs to sound like our industry experts, not like AI.
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Ubenie learns your brand voice from your existing content and custom rules you set: formality level, terminology, tone, and specific phrases to use or avoid. For B2B companies, this means your articles read like they were written by your team, using your industry language, not generic marketing copy. You review and edit every article before publishing.
04We need content for multiple buyer personas. Can Ubenie handle that?
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Yes. Your keyword research and content plan can target different audience segments. A technical how-to guide targets a different keyword and buyer than an ROI-focused executive comparison piece. Ubenie generates both based on keyword intent and your content plan. You control which topics target which personas through your editorial calendar.
05What does $69 get us compared to what we pay our agency?
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30 SEO-optimized articles, each 3,000+ words, with keyword targeting, internal linking, meta tags, images, and brand voice. Plus keyword research, content calendar, performance tracking, and social repurposing. A B2B content agency charges $300-$1,000 per article for comparable work. $69 for 30 articles vs. $9,000-$30,000 from an agency.
06Can I publish directly to our CMS?
[+]
Yes. Ubenie publishes directly to WordPress, Shopify, and Contentful. For other platforms, you can copy-paste or use webhook integration. Articles publish with meta tags, internal links, and images included.
07Does Ubenie handle thought leadership content?
[+]
Ubenie generates long-form SEO articles: guides, how-to content, comparison pieces, and listicles optimized for organic search. These are the content types that drive consistent inbound traffic. For highly custom deliverables like original research reports or video scripts, you still need a human. But for the 80% of your content calendar that is blog-driven SEO content, Ubenie handles it end to end.
Your B2B content
operation, running.
One tool, one voice, growing pipeline. Start with 3 free articles. No credit card required.
Questions? [email protected]