What is a meta title example?

A meta title is the clickable blue headline that appears in Google search results for a page. It is what users read first when they decide which result to click, which makes it the single highest-leverage SEO element on any page. It is set in the HTML <title> tag or the SEO section of your CMS.

Here are three real examples that work in different contexts:

• Blog post: "Best Running Shoes for Beginners (2026 Guide) | Acme Run"
• Product page: "Nike Pegasus 41 - Neutral Road Running Shoe | Acme Run"
• Homepage: "Acme Run: Expert Running Shoe Reviews and Guides"

What the three examples have in common is a predictable structure: the specific thing the page is about first, a modifier that adds clickability (year, benefit, or category), and the brand at the end after a separator. That structure works because Google often truncates titles at around 60 characters, so the most important information needs to sit at the start.

The rules that matter most when you write your own:

• Lead with the primary keyword for the page.
• Keep the title under 60 characters to avoid truncation in search results.
• End with the brand name after a pipe or dash separator, not at the start.
• Write for the click: every title is competing with 9 other results on the same page.
• Do not keyword-stuff. Google will rewrite keyword-spammy titles and you will lose control of how your page is presented.