Question 1

How competitive are SaaS keywords?

Accepted Answer

Top-level SaaS keywords (like 'CRM software' or 'project management tool') are extremely competitive. However, feature-specific, integration-focused, and long-tail use case keywords often have lower difficulty and higher conversion rates.

Question 2

Should I target 'vs' comparison keywords?

Accepted Answer

Absolutely! Comparison keywords often have lower difficulty and high commercial intent. Searchers comparing software are close to making a purchase decision. Create honest comparison pages to capture this traffic.

Question 3

What about B2B keywords?

Accepted Answer

B2B SaaS keywords typically have lower search volume but higher value per visitor. Focus on keywords that indicate business buyers: 'enterprise', 'team', 'business', along with industry-specific terms.